introducing: oamc

From former head designer of Supreme, Luke Meier, and former creative director of Carhartt Work In Progress, Arnaud Faeh, comes OAMC.

Founded in 2013 with the objective of representing a harmonious balance between modern aesthetics and innovative techniques, OAMC takes influence from contemporary culture, traditional menswear, functional and rational design, nature, technical innovation, material development, and extensive traditional craft. Creative director, Luke Meier, creates modern menswear for the culture and context of now. Respect for the past is important; notions of re-creating the past are not. OAMC is about the present; what is aesthetically pleasing now; what is culturally relevant now; what is technically possible and valid now.

OAMC goods are produced in France, Italy, Portugal, and Japan and are offered in limited quantities. The majority of the materials, trims, hardware, and other components are custom developed and pro-



duced specifically for OAMC, and the products which are made represent the highest in quality standards. OAMC is designed in Paris and developed at the brand’s Milan atelier. This quality is visible when the garments are viewed on a rack from a distance, and is blindingly evident to the touch.

Based around the foundation of wanting to explore philosophical, psychological, and sociological sensibilities, OAMC set out to artistically interpret its Spring/Summer 2017 design around questions like, “How does being removed from society begin to morph the image of the self and the moral compass?” The Spring/Summer 2017 collection is an assemblage of eclectic pieces that increasingly blur the lines between high-fashion, avant-garde and sophisticated casual. Hitting a wide spectrum of tones and patterned prints, items appear to flow freely from the body — allowing its wearer to move about with relative ease.

Discover OAMC’s SS17 collection in store now and online.



NEW RELEASE: adidas originals XBYO

Adidas Originals has unveiled the latest addition to its growing repertoire of specialised apparel lines. For 2017 the German sportswear giant will be debuting XBYO, a new streetwear driven range that is inspired by the athletic essence of the Three Stripes and driven by “a trifecta of collaborative mastery.” In an effort to unite elements of the past, present and future, the inaugural collection takes the signature cross motif from the heel detail of the 1959 adidas Italia and applies it to the refined sports-

wear cuts devised by pattern maker SatomiNakamura. Premium materials are used across the board, with a notable premium Japanese terry cotton from Yamayo Textiles echoing the sentiments of XBYO’s emphasis on collaboration. A stunning blend of minimalist design, craftsmanship and creativity, check out the collection in store at FABRIC Britomart now, and on the online store Thursday.

introducing: flagstuff, tokyo

Tokyo label F-LAGSTUF-F makes its debut in our store with the first drop of its 2017 Spring/Summer collection. Founded in 2014 by designer Nobuyuki Murayama, the imprint has gone onto make a name for itself in the city’s streetwear scene with vibrant reworkings of borderless styles encompassing retro sportswear, utilitarian silhouettes and more basic wardrobe

essentials. Inspired by a recent trip to Cuba, Murayama utilises a mix of pastel colours and eye-catching prints found amongst the country’s local streets and buildings, along with a heavy dose of graphic prints. Check out the eclectic range in the lookbook below, and find our SS17 Drop 1 selection in store at FABRIC Britomart now, and online.

NEW IN: Dr. Martens x Engineered Garments

Engineered Garments recently unveiled its upcoming collaboration with UK footwear maker Dr. Martens. The collaboration sees the iconic low top “1461″ work shoe receive a subtle contemporary utilitarian rework. Daiki Suzuki and Engineered Garments alters the

shoe with an asymmetrical vamp and eyelets, that are half traditional and half in a ghillie loop style. Available in white, navy and khaki green, the Engineered Garments x Dr. Martens “1461″ rework is available now in store at FABRIC Britomart and online.

gosha rubchinskiy ss17

In the overgrown courtyard space of an abandoned tobacco factory, beneath the rusted hands of a clock which had, at some point, given up to remain pointing to twenty past three forever, the scene was set for Gosha Rubchinskiy to take on his biggest stage yet. Having ditched Paris for Pitti (and having found the most Russian-looking building in Florence to present in), to say the designer’s SS17 show was eagerly anticipated would be an understatement. Over the past few years, his clothing has garnered both critical respect and, more importantly, a community of devoted followers.

The first element in an artistic triptych that also includes a film and a photographic book and exhibition, the show began with a model striding into the space in a black suit, paired with a thick silver chain necklace. It was oversized, intentionally ill-fitting, and the perfect opener for a collection that was about re-aligning perspectives on what Gosha Rubchinskiy is capable of as a brand, challenging any remaining non-believers who might write him off as someone who just makes Soviet-inspired t-shirts. “We wanted to do something new, something suited to the moment,” Rubchinskiy expressed post-show. “Everyone is tired of streetwear – it’s the moment for the suits.”

The tailoring wasn’t the only nod to Italy. Three looks in, and a t-shirt appeared, bearing a familiar logo – that of Fila, the out of favour sportswear brand, with Rubchinskiy’s name beneath it. As the thudding beat by Moscow-based artist Buttechno (aka Pavel Milyakov, a longterm collaborator) continued, overlaid with the slowed-down voice of Italian auteur Pasolini reading his own poems, the outfits morphed into striking looks bearing the



branding of vintage Italian sportswear. There wasn’t only Fila, but Kappa and Sergio Tacchini, all legitimate collaborations rather than logo-flipped knock offs, all borrowed with sincerity and an appreciation for their cultural value rather than irony or appropriation.

“For me it’s very Italy and very Gosha,” said the designer, who was inspired by the way young friends on Instagram, “tired of popular things”, are deliberately opting for vintage sportswear from brands now no longer considered fashionable. Despite their heritage, Rubchinskiy noted that there was something universal in these clothes too, and he’s right – kids everywhere won’t only recognise the references, but will want to buy into them. ‘Post-Soviet’ is the phrase often lazily branded across Rubchinskiy’s work, but this collection had a wider field of vision; it was European.

Rubchinskiy has referenced Italy before – for AW15, he looked to the Paninaro subculture of the 80s, clashing it with Russian football hooliganism and even Chinese characters. The same spirit of cultural coming together was here, too. “It’s about Europe now,” he explained of his inspirations, openly discussing both Britain and Russia’s growing isolationism and offering a warning against the rise of both far right and left groups. “This is the time when people need to collaborate and connect with each other, because we have the internet – everyone knows what’s happening around the world so it’s stupid to be isolated. Let’s try to find words and ways to speak and live with each other. This is the main message.”

Find Gosha Rubchinskiy SS17 Drop One in store and online now. Words / Dazed, Photography / Vogue.


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